Freelance journalism, copywriting, PR and media
Right words, right place, right time
Based in the Scottish Borders with over 20 years experience in local newspapers and journalism, I offer specialist copywriting and PR consulting.
Based in the Scottish Borders with over 20 years experience in local newspapers and journalism, I offer specialist copywriting and PR consulting.
I thrive on working with any local business or organisation get their message across, or sell their products and increase brand exposure, with copywriting and PR that is specifically tailored to the client’s ethos and needs. This can be for print media, digital or social media content.
My vast experience as a journalist allows me to create press releases, newsletters, features or web and blog content, coupled with the know-how to ensure it fits the target audience. I pride myself on attention to detail, and meeting deadlines.
I have worked as a journalist on both local and regional newspapers, and have vast experience in sourcing and reporting on any story - from news, reviews, or features and profiles, to the Borders famous Common-Ridings, festivals and textiles industry, to name a few.These roles all required a firm grasp of each publication, it’s area and readership.I was previously the editor of Border Life magazine, writing and planning the layout and content, for each quarterly issue. I’ve also had a popular, weekly lifestyle column in both local, and regional, newspapers.
Building Great Reputations
I will work diligently with a client to ensure that their business need or story is fully understood and written in the right style, helping to create or build a reputation that fits the brand.
“We highly recommend Sarah for her exceptional writing skills in showcasing the pros of our cottages. Sarah joined us during a critical period of change, and her creativity and attention to detail have significantly enhanced our property descriptions. Her work has attracted more guests and we feel, helped to elevate our brand. Sarah is professional, dedicated, and a pleasure to work with. Her invaluable contributions during this transition have made a lasting impact”.
Lee-Anne Gillie, Head of Operations
“Sarah writes monthly blogs for my shop Eden, and each time manages to write it perfectly, exactly how I want it. Highly recommend, very professional, and a perfectionist.”
Sandi Spence, Eden proprietor
“I have worked with Sarah over several years to raise my business profile in the media. She is passionate, articulate and has fulfilled my business needs, time and time again.”
Lesley Landels, creator of Love Scottish
”Very happy with the article Sarah kindly wrote. It was so well written, and relevant to audience. Professional and reliable, highly recommend.
Anna Kusiak, owner at Border Aesthetics
“When we needed to take our media content up a notch, we turned to Sarah. She instantly grasped what we were after, duly delivering concise, punchy copy, with memorable hooks that grabbed attention.”
Stuart Oliver, co-owner Think Fitness 4 Less
I offer an alternative to a traditional PR agency. I am passionate about writing and supporting local businesses, in a region which boasts a worldwide reputation for manufacturing and producing high quality products.
I have a great understanding of the Borders and it’s people, which I believe is a great tool for boosting exposure, but also relish any opportunity to work with clients further afield.
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